ROGUE ONE, A Star Wars STORY

• Who produced the film?

Kathleen Kennedy and Allison Shearmur

• Who directed the film? 

Gareth Edwards 

• What other films have they directed? 

Star Wars: the last Jedi

End day 

Monsters 

Godzilla  

• What was the budget? 

$265 million (gross). $219.5 million (net)

• Who stars in it? 

Felicity Jones

Diego Luna 

Riz Ahmed 

• What other films have they been in?

Felicity jones: The theory of everything, on the basis of sex. Inferno 

Diego Luna: Narcos: Mexico 

Riz Ahmen: Venom, The night of, The sister’s brother 

• What technology has been used to make the film? (What cameras did they use? How was the film edited? What CGI was involved?) 

They used a computer-generated imagery to bring back characters who appeared in the 39 year old movie to appear them same in this movie. As well as, the character Fisher’s younger self makes a cameo by using CGI. 

• How was the film marketed? Which different marketing tools were used?

Lucasfilm realised a teaser trailer for vogue one on April 7^th 2016. It was praised by reviewers for portrayal of strong female characters. The trailer was viewed close to 30 million times in it’s first 29 hours in June 2016, Rogue One was promoted at the star wars celebration Europe III event in London. During the event, a new official poster was unveiled, a second teaser trailers was also unveiled and was screened exclusively for the audience at the event and not streamed online. This new trailer was reviewed favourably by critics. The second trailer was shown publicly during a broadcast of the 2016 summer Olympics and received favourable media reviews. 

 • What examples of synergy with other products/merchandise can you find? 

When the film was realised it collaborated with Disney, this associates with the merchandise produced through Disney, they made toys, t-shirts posters and many other pieces of merchandise you can think of, these were sold in Disney stores all around the world. 

• What examples of cross media convergence can you find? 

Walt Disney supports the film by selling merchandise In their stores. 

• What examples of technological convergence can you find? 

Through the use of their official app, on the app you can take a selfie of yourself as a Jedi and share it on social media, this is then shared around to other people making them do it as well. This promotes the film as it spreads word about the film, this is an example of viral marketing. This is how devices such as smartphone and iPad can engage and interact the audience to gain popularity and interest in the film 

• Where and when was this film released (nationwide, worldwide) and in what cinemas?

The film premiered in Los Angleles, California on December 10^th 2016 and was realised in the United States on the 10^th December 20116 and then in England on the 13^th December 2016.  

• What formats was it available in (digital / 3D etc…)? 

It is available in DVD format and online platforms such as Apple TV, Disney Plus and also on blu-ray and 3D. 

• Who is the target audience?

The target audience for this film is extremely broad as Star Wars has been going on for years meaning all age groups would be interest in this new film, this would mainly appeal to males and females of the age 15-35 years.